A DIFFERENT PERSPECTIVE

TR Concepts (Pty) Ltd. is a purpose-led creative consultancy founded by Tsholo Rabotsho in 2023 to encompass all mission-led projects, including the notable Que Sera Sera. It serves as a guiding beacon in Tsholo Rabotsho's journey of continuously conceptualising innovative and impactful methods to drive change, not only within the advertising industry but also in the music industry and the broader South African creative sector.

Our mission is to create impactful platforms and experiences that resonate deeply, inspire meaningful connections, and foster strategic partnerships to advance women in music and the creative industry through music and events. TR Concepts is the parent company of Tsholo Rabotsho^©, Brunch With Tsholo and Que Sera Sera.

OUR BRANDS

ELEVATING EXPERIENCES THROUGH MUSIC, CREATIVITY & INNOVATION

Brunch With Tsholo originated as a casual get-together, initially intended to celebrate a milestone of reaching 100K followers on Instagram.

DISCOVER

Que Sera Sera began as feminine-led sonic experience that launched in April 2023 that happened every last Friday of the month in Johannesburg.

DISCOVER

The Creative Director. The Founder of TR Concepts. The Event Curator. The DJ. The Voice-Over Artist. The Speaker. The Person.

DISCOVER

WHO WE ARE

IMPACTFUL, PURPOSE-LED, CREATIVE, EMPOWERING & INNOVATIVE

OUR MISSION

Our mission is to push the boundaries of innovation and artistry, creating experiences that resonate deeply and inspire meaningful connections. We believe in the power of music and events to bring people together, to create shared memories, and to inspire change.

OUR VALUES

Creativity: We are dedicated to bringing new and exciting ideas to life.
Excellence: We strive for the highest quality in everything we do.
Connection: We aim to create experiences that foster genuine human connections.
Innovation: We constantly seek out new ways to surprise and delight our audience.

Work With Us